Guides

The questions service-business owners ask most, answered properly. Each one includes the parts that might mean you do not need us, because a guide that withholds the answer to force a phone call is not worth reading.

• how do I work out my real credit card processing rate

  How to work out what you actually pay to take a card

  Add up every fee on one monthly merchant statement, then divide that total by the card volume you processed that month. That percentage is your effective rate. It is almost always higher than the rate you were quoted, because the quoted rate covers only one line of several.

  8 min read

• is missed call text back worth it for a service business

  Missed call text back: how it works and how to value it

  When a call goes unanswered, an automatic text goes to that number within seconds, inviting them to reply. It works because a caller who reaches voicemail usually calls the next business instead. Its value is your missed calls per month, times your close rate, times your average job value.

  7 min read

• what should I set up in a CRM for my contracting business

  CRM setup for a trade business: the five things worth building

  Five automations cover almost all of the value: first response to a new lead, an internal alert on a new job request, appointment confirmations and reminders, a review request after completed work, and missed call text back. Build them in that order and test each one before adding the next.

  9 min read

• Jobber vs GoHighLevel for pressure washing

  Jobber vs. GoHighLevel for a pressure washing business

  Choose Jobber when scheduling, dispatch, quotes, invoices, and day-to-day field work are the main problem. Choose GoHighLevel when lead capture, calls, texts, estimate follow-up, reviews, and marketing are the problem. A growing pressure washing company may use both, with one clear source of truth for each job.

  9 min read